Reese Willis

Reese threw hammer for K-State Track and Field and was on his way to a career in medicine, with a biology degree, a master's in public health, and a data analytics certificate behind him. Then he chose to build something instead. He founded Vero and directs every engagement personally: the strategy, the shoot, the edit, the tracking, and the follow up. The training shows in how the work is run. Campaigns get measured like experiments, claims have to survive the numbers, and nothing launches that he would not put his own name on. He has led the brand, web, and content work for Rolling Hills Construction, Strong Barbell Club, and BBT LIVE, and he still shoots content.